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Culture. Style. Taste.

Six Digital Fashion Events to Attend This Fall

September 17, 2020

Reading Time: 5 minutes

New York Fashion Week may be coming to an end, but brands are still finding ways to make memorable statements this fall. Numerous fashion leaders have deviated from the usual NYFW schedule to launch their own online reveals and events. From streamed collection releases to online summits, the fashion world is embracing technology one outfit at a time.

Recent global events have changed the way we live, and now the way we consume style. While we’ll miss the traditional fanfare of runway shows, we’re excited to see the world of fashion become more accessible than ever. Getting collections and events streamed directly to your home computer? Yes, please! We’re kicking off our heels, lounging in our chic, work-from-home attire, and getting ready for an exclusive front-row seat. Even better, some of our favorite Aventura Mall brands will be releasing their collections for you to enjoy in your own private at-home showing.

Get the full download on what’s happening in fashion this fall:

Louis Vuitton

If you’ve yet to download TikTok, now is the time. Louis Vuitton will be taking to the popular social platform to stream its Paris Fashion Week runway show. Additionally, TikTok just revealed plans to host its own fashion month on the platform. The app will stream two shows a week, including acclaimed designers like Louis Vuitton, Saint Laurent, and Alice + Olivia (available at Aventura Mall Bloomingdale’s and Nordstrom).

With an app known for its virality and Gen Z dance challenges, fashion brands like Louis Vuitton are starting to believe in the power of TikTok. “The lack of stylization probably seemed antithetical to fashion, which loves the polished confines of platforms like Instagram,” said Jessica Schiffer, contributing editor of Vogue Business to The Guardian. However, Schiffer pointed out that TikTok has become a go-to outlet as the fashion industry is being pushed to embrace online culture. Will 60 seconds of social-driven fashion replace the runway in the future? Only time will tell.

Burberry  

The show must go on—even without an audience. Burberry will host its fashion show this month to an in-person audience of *checks notes* zero. The event will celebrate the “purity and simplicity of the outdoors,” chief creative officer Riccardo Tisci told WWD, and will follow social distancing guidelines. Thankfully, the audience will be digital and that’s where you come in!

On the eve of London Fashion Week, Burberry used Twitch to offer fans a front-row seat to its show, capturing various vantage points to deliver the best possible viewing experience. As people around the world have reconnected with nature, Burberry’s environment-focused spectacle did the same. “I do not believe that fashion weeks are to be stopped, they just need to be reimagined for the world we live in now,” Tisci told WWD. Watch the recording on Burberry’s Twitch channel.

Prada 

The devil might wear Prada, but that can’t keep us away. The Italian luxury brand will be presenting its women’s Spring/Summer 2021 virtually on its website. Prada will also have a footprint on the Milan Fashion Week stage for a limited audience, however, you can still watch it from anywhere. This collection will be the first designed by both Miuccia Prada and Raf Simons, the brand’s new co-creative directors. All eyes are on Prada!

Prada is located within Bloomingdale’s on the lower level.

Carolina Herrera

In place of the NYFW runway, the iconic brand recently streamed The Conversation, a never-before-seen dialogue between Venezuelan Founder Mrs. Carolina Herrera and Creative Director Wes Gordon. Filmed by acclaimed filmmaker Lisa Immordino Vreeland, the mini documentary captures the unique bond between Carolina and Wes, as they discuss the past, present and future of fashion while sharing personal memories and anecdotes in this fun and witty toast to New York and the fashion industry. View The Conversation online here.

Coach

You know we love a good Coach runway show, but we can’t wait to see the tricks and trends the brand will be pulling out for Spring/Summer 2021. Rather than participating in NYFW, the brand is releasing a series of high-end photos capturing its new collection. Mixing both vintage and archival wear, Coach will debut photos taken by renowned fashion photographer Juergen Teller.

Michael Kors

Michael Kors’ departure from NYFW made news in Vogue, but that doesn’t mean the designer is abandoning the fall season. The famed ready-to-wear designer is bringing his chic looks to fans in a digital presentation slated for mid-October or mid-November.

“I have for a long time thought that the fashion calendar needs to change,” Kors said in a statement, “It’s exciting for me to see the open dialogue within the fashion community about the calendar.” According to Vogue, Kors is looking forward to slowing down the process of fashion during this “new era.” Follow @michaelkors on Instagram to stay posted on the release date!

 

Remember to tag @AventuraMall and #AventuraMall in your watch party posts on social! 

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