Culture. Style. Taste.
Culture. Style. Taste.

Retro Chic: Gucci’s New Gift Giving Campaign is All That!

Picture it: The year is 1996, and you and your co-workers are eagerly typing away on your Gateway desktops—glancing up at the wall clock every few minutes. The only other sound in the office is the hum of the photocopier in the corner, but there is a sense of excitement in the air. You’re counting down to this year’s workplace holiday party, which will transform your office into a liberated dance floor, complete with popping corks, pop music and sequined couture.

The surreal and transportive scene described above is not merely a wistful, nostalgia-laden fantasy, but the storyline of the new Gucci Gift Giving campaign. Conceived by Gucci Creative Director Alessandro Michelle, the campaign’s centerpiece is a short film portraying a cast of characters in an office who, like superheroes transformed by their outfits, suddenly convert their workspace into an all-out nightclub and bar.

Showcased in the campaign are some highlights from Gucci’s current collections, all of which have been re-envisioned for the holiday season in two distinct, conceptual families. The first showcases wooly jacquard fabric in warm reds and greens, while the other is imbued with sequins and sparkle—inspired by the party spirit of the New Year.

Highlights include the GG Marmont 2.0 medium and small chain shoulder bag (above). Part of the “party” group, the bag is adorned with silver sequins and pairs beautifully with a classic black cocktail dress.

For added retro charm, the collection also features Gucci’s signature 1977 tennis sneaker decked out in wooly jacquard in various styles.

Other iconic accessories in the new collection include a baseball cap, bucket hat, earmuffs, socks, a scarf and a poncho, all of which are perfect for looking—and feeling—cozy during the season.

To learn more about the new Gucci Gift Giving collection, visit the Aventura Mall Gucci boutique, located on the lower level near Nordstrom. Call 305-521-5050 to speak with a store associate.

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