Culture. Style. Taste.
Culture. Style. Taste.

Pantone 2022 Color of the Year: Very Peri

Another year is behind us, which means PANTONE has made its big reveal. Each year, PANTONE forecasts the color trend of the year and ushers in a visual moment of reflection. Priding itself on its menagerie of pigments, Pantone’s color experts at the Pantone Color Institute™ looks to the world for influence. This year, Pantone revealed Very Peri to represent the road ahead. You’ll be seeing a lot of this periwinkle in 2022, so buckle up for everything you need to know about the color.

Pantone calls its Very Peri “a symbol of the global zeitgeist of the moment and the transition we are going through.” As we move through the waves of the era, our physical and digital worlds are becoming more enmeshed than ever before. “Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities,” said Pantone in an announcement.
Tried and true blue is a trusted color, but when infused with violet-red undertones it creates a new future within Very Peri. “Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute.
From exploring virtual reality in the work place to trends in gaming and tech, Very Peri wants to embody the modern union of the online metaverse with the real world.

Ready to enter the new year? Here are some of our favorite Very Peri-inspired items – featuring a range of violet, lavender, lilac, soft blue and periwinkle hues – to kick off 2022:


Hermès, Clic Clac H Bracelet in Rose Dragée, $730

Tiffany & Co., Love Bugs Amethyst Butterfly Ring in Sterling Silver and 18k Rose Gold, $1,600

Pomellato, Lariat Necklace Nudo, $12,500


Givenchy, Mini Cut Out Bag in Padded Patent Leather with Chain $1,890

Hermès Perforee Tricot Tie in Lilac/Fuschia, $175


Balenciaga Hoodie in Purple, $1,250


Hermès Santorini Sandal in Violet Parme/Rouge, $790

DIESEL S-Serendipity Mask Sneakers in Violet/Blue, $225

Balenciaga Women’s Track 2.0 Sneaker in Lilac, $1,050


Mama Luma Lilac Bow Dress, available at Kids Atelier, $108

Janie and Jack Channeled Faux Fur Coat in Sweet Lavender, $109
Janie and Jack Faux Fur Pom Sweater Beret in Sweet Lavender, $28.50


Gucci Rouges à Lèvres Mat Lipstick, available at Sephora, $42

Chanel Beauty Ombre Première Longwear Powder Eyeshadow in Vibrant Violet, $32

YSL Crushliner in Violet Inspirant, $29


Apple 45mm English Lavender Braided Solo Loop Apple Watch Band, $99


Ready for a Very Peri New Year? Tag @aventuramall when you post your periwinkle fashion finds on social media.

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