There’s no denying that beauty starts from within, and yet, we also happen to believe in the fun, artistic power of makeup. Lucky for us 21st century dwellers, there’s a one-stop shop filled with exclusive products, palettes and pigments galore: Sephora.
Beauty businesswoman is a new title for the Disney Channel darling-turned-pop princess and producer, Selena Gomez! The star’s recently launched Rare Beauty line is defined as “a makeup brand with a deeper meaning.” Individuality is at the heart of the brand, which aims to break down unrealistic standards and help those who wear its products embrace their natural beauty. Each Rare Beauty product is “made to feel good in, without hiding what makes us unique.” The line’s best-sellers include the Soft Pinch Liquid Blush, Liquid Touch Weightless Foundation, With Gratitude Dewy Lip Balm, Lip Soufflé Matte Lip Cream, and Perfect Strokes Matte Liquid Liner.
The company also emphasizes the importance of inclusion, community and mental health. Rare Beauty’s namesake Rare Impact Fund strives to raise $1 million over the next ten years to help address the gaps in mental health services for underserved communities.
Years ago, Huda Kattan took the cosmetics world by storm when she launched the Huda Beauty line, and she hasn’t slowed down since. From stunning liquid matte lipsticks and sultry smokey eye shadow palettes to magic-like foundations and “wow”-worthy mascaras, Huda Beauty has a dedicated following for good reason. The latest influencer favorites? Her LEGIT LASHES double-ended mascara, which delivers incredible, falsie-like results; the HAZE Obsession’s shimmery shadow palettes and liquid matte minis; and the #FauxFilter foundation. Not to mention, we can’t wait to try the brand’s new Wishful skincare line.
MAKE UP FOR EVER is a collective of makeup artists co-creating high-performance products and services. The brand inspires and empowers people to unleash their personal artistic edge with its best-selling products, including the Ultra HD foundation, Matte Velvet Skin Concealer, and the new Rogue Artist Intense Color Lipstick (a playful red hue will never go out of style!).
ONE/SIZE is a 100% vegan and cruelty-free makeup brand created by famous YouTuber, Patrick Starr. We can’t take our eyes off of the new Visionary Eyeshadow collection (see what we did there?) and the highly-pigmented Hit the Pan palette. Fun and bold names like Bodacious Black Pigment mascara and One-Swipe Wonder sparkle and shine lip gloss remind us to fulfill Patrick’s wish to “boldly own our identity, voice and unlimited potential.”
The naturally-derived Adwoa Beauty brand is built upon its honest ingredients that deliver effective results. The modern, non-toxic, gender neutral product line caters to multi-cultural hair textures with its baomint shampoo, deep conditioning treatment, leave-in styling products, and curl defining cream. The name Adwoa is derived from West Africa and means “one who is philosophical, determined, and filled with intense desire to endure.”
The 7 Virtues – AKA the self-proclaimed “Peace Perfumes” – is a clean, cruelty-free and vegan fragrance brand that was developed following an inspiring story about a successful mission to liberate women from corruption. In its effort to “make perfume, not war,” the brand offers products that are good for the environment, humans, and our furry friends. All of The 7 Virtues’ fragrances are hypoallergenic, free of sulfates, parabens, phthalates, synthetic colors and UV inhibitors. Our favorite scents for fall? Vanilla Woods and Jasmine Neroli. Spritz away!
Sephora is located on the lower level near Macy’s.
Share your best beauty pictures with us on social by tagging @AventuraMall and #AventuraMall. For more information, call (305) 935-1110.