Sandra Choi has been designing entrance-making shoes and bags for Jimmy Choo since the brand’s inception in 1996, and if there’s one thing she knows as the creative director of this coveted accessories label, it’s the fact that color gets noticed.
Sought after by Hollywood A-listers that include Reese Witherspoon, Zendaya, Nicole Kidman and Mindy Kaling, Jimmy Choo shoes have become a status symbol precisely for their ability to make an impact, whether you’re walking into a party or restaurant or stepping onto a high-wattage red carpet. While Choi is indeed a master at neutrals, such as the nude, back or metallic-gold hues of her iconic Minny sandal, she undeniably excels at creating designs in bold shades that simply cause fans to stop in their tracks.
The latest collection is a terrific showcase of this idea. Choi is highlighting the shine and intense colors of satin in her newest pieces, starting with the Heloise 120, a platform open-toe sandal with a block heel and ankle-strap styling, crafted in a brilliant hue Choi has dubbed “pink violet.” The same shade is available in a ruched ballet flat and a selection of crossbody bags.
Many of Choi’s most spectacular colors are found not only in her footwear, but also her evening bags. Jimmy Choo’s iconic Bon Bon bag, a bucket style with chain drawstring closure and a crystal-embellished bracelet handle, is truly a showstopper this season, available in bright satin shades like lime and fuchsia. Neons likewise enjoy the spotlight, from the label’s popular Candy clutch, a studded acrylic piece currently available in bright “sunbleached” yellow, to the new Cass 110, a pointed-toe pump offered in a combination of fuchsia satin and hot pink neon plexi.
In style conversations, a chicken-or-the-egg question often arises: Which attracted you first, the design or the color? In the world of Jimmy Choo, Choi expertly creates a perfect marriage.