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Culture. Style. Taste.

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September 4, 2018

Reading Time: 2 minutes

The trailblazing designer that he is,  Alexander Wang keeps evolving his design vernacular. The NYC-based designer’s collab with Adidas has yielded an upscale version of athleisure which has now culminated in the final installment (aka DROP3of a much-lauded alliance). The three-part collection has dropped in miniseries-like installments with a campaign and marketing initiative to accompany each one. The third and final chapter is currently available for purchase.

Inspired by flaws in the process of clothing production, the final assortment thrives on the idea of errors and converts mishaps into stunning design details. The pieces, which take on a deliberately creased finish include fitted, v-neck crop tops with the signature inverted Adidas Originals Trefoil emblem front and center and matching track pants, shorts and skirts. This third episode features chunky and sporty Turnout trainer in two hues and for a summer-ready option, there are some comfy, white rubber slides.

The final part of the campaign, shot by Juergen Teller features son of Madonna and Guy Ritchie, Rocco Ritchie, with Hanne Gaby Odiele, Binx Walton, Lexi Boling, Luke Storey and Chris Fernandez.  The fruit of this collaborative effort is available at Adidas Originals and Alexander Wang flagship locations, both brands’ e-commerce sites, and in more than 140 retail locations globally.

 

https://vimeo.com/240984753

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