Culture. Style. Taste.


Culture. Style. Taste.

LeBron and Co.’s UNKNWN Launches “Hotel” Private-Label Collection

August 21, 2019

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LeBron James might have physically left Miami, but his heart is clearly still with the Magic City. As an expansion of Miami sneaker and streetwear brand UNKNWN – which was founded in 2011 by LeBron and two of his childhood friends – the basketball star and his business partners launched “Hotel,” UNKNWN’s first private-label collection.

Combining style, form and function, loungewear-focused Hotel is designed to take the on-the-go jetsetter everywhere from the airport to the hotel (see what we did there?) and from the beach to the city. The collection encompasses tees, hoodies, pants and shorts adorned with the brand’s logo and hardware detailing, as well as no-show socks and sandals.

Each of the pieces, which retail for $10 to $70, were strategically created in terms of comfort. Think closures, pockets and fabrications that keep the traveler in mind.

Aventura Mall is proud to be home to UNKNWN’s first (and currently only) brick-and-mortar boutique. The brand’s limited-edition sneaker drops and new designer collaborations quickly made it Miami’s go-to streetwear brand.

UNKNWN is located on the Upper Level between Nordstrom and Macy’s.

For more information, call 305-935-1110.

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