Culture. Style. Taste.
Culture. Style. Taste.

Jimmy Choo launches Choo sketch initiative

If you’ve ever dreamed of becoming a world-renowned shoe designer, here is your chance.

Jimmy Choo recently launched a weekly sketch activation on Instagram. CHOO Sketch sees Creative Director Sandra Choi inviting the Jimmy Choo community to join in a creative conversation by sketching their fantasy shoe designs.Sandra will shortlist ten sketches to be put to a final vote on the brand’s Instagram page

@JimmyChoo. Five finalists will then see their dream shoe brought to life as a capsule of five styles that will be part of a forthcoming collection with all proceeds donated to a charity within the Jimmy Choo Foundation.

Additionally, each week a new sketch will be posted by Sandra that symbolizes a message of positivity. The first sketch, titled Optimism, takes inspiration from the blossom trees in Sandra’s garden during isolation with the tag line ‘let’s blossom again soon’.

I wanted to share my love of sketching with the Jimmy Choo community in the hope it will provide a moment of escape whilst we are all united by the challenges we are currently facing together,” said Sandra Choi, creative director of Jimmy Choo.

The deadline for entries is Friday, May 15th and winners will be announced on Monday, June 8th. Further information on how to enter and Terms & Conditions can be found at

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