Fittingly titled Dinero, Jennifer Lopez’s latest music video features $4.5 million worth of Tiffany & Co. jewelry. Lopez dons 42 pieces throughout the video, including a 68-karat necklace from the new Tiffany & Co. Paper Flowers collection. This is the popstar’s second time sporting the collection in a music video.
Paper Flowers balances femininity and industrial modernity, reinforcing the iconic jeweler’s recent branding efforts to reach younger audiences. This is the first collection from Chief Artistic Officer Reed Krakoff and Tiffany & Co.’s largest launch since 2009.