Fittingly titled Dinero, Jennifer Lopez’s latest music video features $4.5 million worth of Tiffany & Co. jewelry. Lopez dons 42 pieces throughout the video, including a 68-karat necklace from the new Tiffany & Co. Paper Flowers collection. This is the popstar’s second time sporting the collection in a music video.
Paper Flowers balances femininity and industrial modernity, reinforcing the iconic jeweler’s recent branding efforts to reach younger audiences. This is the first collection from Chief Artistic Officer Reed Krakoff and Tiffany & Co.’s largest launch since 2009.
To view the Paper Flowers collection and more, visit Tiffany & Co. on the lower level of the Nordstrom wing. For more information, please contact a store associate at 305-914-1019. Select high jewelry pieces can be ordered in-store.