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HUGO Partners with Liam Payne for Capsule Collection Event

July 26, 2019

Reading Time: 2 minutes

To honor its commitment to music, Hugo Boss has joined forces with singer-songwriter Liam Payne to create HUGO x Liam Payne, an exclusive capsule collection of modern wardrobe essentials inspired and co-designed by the artist himself.

In his latest role as HUGO’s brand ambassador, Liam has infused his cool street style into the new ten-piece collection. The line’s statement sweaters, fresh logo basics, jogging trousers, leather trainers, belt bags and more are reflective of the artist’s go-to pieces and interests. A fan of classic white T-shirts, traveling and long runs, Liam’s collection was created for the guy who’s always on-the-go.

Offering the ultimate personal touch, the HUGO x Liam Payne collaboration features references to Liam’s bold chevron tattoo, which can be found on the outside of his right forearm – an iconic detail admired by his loyal fan base.

Liam will be visiting the best mall in Miami this Saturday, July 27 to debut the collection at an exclusive pop-up event on the lower level in Aventura Mall’s Center Court. Y100 Miami’s Enrique Santos will be moderating a Q&A with the star from 5 to 6 p.m.

Want to enter for a chance to meet Liam at the event? Visit HugoBoss.com.

HUGO by Hugo Boss is set to reopen on the upper level of the Expansion Wing this summer.

For more information, call 305-935-1110.

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