Culture. Style. Taste.


Culture. Style. Taste.

HUGO Partners with Liam Payne for Capsule Collection Event

To honor its commitment to music, Hugo Boss has joined forces with singer-songwriter Liam Payne to create HUGO x Liam Payne, an exclusive capsule collection of modern wardrobe essentials inspired and co-designed by the artist himself.

In his latest role as HUGO’s brand ambassador, Liam has infused his cool street style into the new ten-piece collection. The line’s statement sweaters, fresh logo basics, jogging trousers, leather trainers, belt bags and more are reflective of the artist’s go-to pieces and interests. A fan of classic white T-shirts, traveling and long runs, Liam’s collection was created for the guy who’s always on-the-go.

Offering the ultimate personal touch, the HUGO x Liam Payne collaboration features references to Liam’s bold chevron tattoo, which can be found on the outside of his right forearm – an iconic detail admired by his loyal fan base.

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