Acclaimed apparel brand Hugo Boss recently reopened its BOSS Menswear Store at Aventura Mall. In line with the celebrated brand’s commitment to cutting edge style and sophisticated design, the newly reimagined space in the Nordstrom Wing features ultra-comfy seating and sleek, statement furniture designed to create a refined and contemporary ambiance.
The chic new store at the best mall in Miami isn’t the only thing BOSS fans have to be excited about, though — the brand timed the reopening to coincide perfectly with the launch of two new standout collections. The first is a Holiday capsule collection curated in collaboration between BOSS and Europe’s oldest porcelain manufacturer Meissen. Seem like an unlikely pairing? Think again. Maximilian Hagstotz, Meissen’s luminary porcelain sculptor, designed the black-and-white animal patterns that appear on both the collection’s casualwear and formalwear, not to mention accessories like gorgeous porcelain figures and mugs. Proceeds from sales of the collection will benefit Elephants for Africa’s wildlife conservation efforts.
In addition to stylish updated decor and a brand-new layout, the recently reopened BOSS store will also spotlight a just-launched bodywear line created in collaboration with English singer and songwriter Liam Payne, and model and musician Stella Maxwell. Fresh, fun and oh-so-stylish, the colorful bodywear collection features trunks, boxer briefs, tank tops and more based on the aesthetics of the brand’s core collection, spotlighting classic motifs like the signature HUGO red waistband and statement contrast logos.
“I feel lucky that as the face of HUGO, I get to front iconic campaigns such as this. It’s been an amazing experience to work with such an incredibly talented group of people,” says Liam.
BOSS is located on the lower level of the Nordstrom Wing. For more information, contact the store at 305-792-6099.