Culture. Style. Taste.


Culture. Style. Taste.

How 8 Brands Are Celebrating the Lunar New Year

The Year of the Pig is here! The Lunar New Year began this week, and brands are rolling out the red carpet to showcase celebratory designs and advertisements for the holiday.

Photo via Nike

To commemorate the Year of the Pig, Nike released a limited-edition Chinese New Year collection that combines the symbolism of all 12 Chinese Zodiac signs into classic Nike styles. The collection features Jordan Brand and Converse silhouettes adorned with Bai Jia Yi, the art of traditional Chinese patchwork.

Photo via Vans

Beloved shoe brand Vans has teamed up with the popular Chinese designer brand Purlicue. The Year of the Pig Collection blends Vans’ classic style with Purlicue’s unique design. According to Vans, Purlicue’s philosophy of design emphasizes “Laid Back, Not Lazy as an authentic attitude of life and creative self-expression,” a look the ad campaign pulls off without a hitch. The colorful collection features the “Off the Wall” tagline, exaggerated cotton shoelaces, and the traditional Chinese greeting, “The Fat Year.”

Photo via Coach

This little piggy went to the mall. Coach introduced the Year of the Pig into its collection with a tongue-in-cheek series of leather goods and charms.

Photo via Longchamp

Longchamp’s digital presence has incorporated a playful set of cartoons to share its cheeky Year of the Pig collection. The blush pink bags and curly tailed details are the perfect way to honor the new year.

Photo via Bloomingdale’s

Bloomingdale’s totes knows the right way to celebrate Lunar New Year! Aside from carrying swaths of brands with Lunar New Year designs, the department store has created a limited edition Lunar New Year reusable shopping bag.

Photo via Aventura Mall

Photo via Aventura Mall

Armani Exchange welcomed the Year of the Pig with fun store displays and pig motifs that echoed through shirts, watches and accessories. The use of red symbolizes good fortune and joy in the new year.

Photo via Aventura Mall

Sandro’s spirited window display featured giant pink piglets made from origami, an artform that originated in Asia. The playful pigs offered a lively nod to the Lunar New Year.

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