At Gucci, days of consumerism without purpose is as passé as last season’s clothes. To mark the World Environment Day, the Italian brand has unveiled Gucci Equilibrium, a digital flagship to connect people, ideas and resolve. The launch is part of a 10-year plan to embed a comprehensive sustainability strategy into and around the brand, governed by a Culture of Purpose.
As part of its mission, Gucci has made significant strides in balancing the creation and marketing of world-class fashion and accessories with an environment driven agenda. The brand also continues to lead the conversation on gender equality through its Chime For Change girls’ and women’s empowerment campaign.
Gucci Equilibrium’s objective is ambitious. Marco Bizzarri, brand president, and CEO said, “Gucci is not a company where you must leave your values at the door, but one where they are enhanced, challenged and amplified. Gucci Equilibrium is about us spreading that energy and that positive intent to everyone who loves our brand”. Bizzarri continued, “These are critical times when we can all play our part in helping to deliver on the UN Global Goals and the Paris Climate Agreement. The only way to do that is by bringing people together, sharing ideas, innovation, and experiences. This is the objective we have set for Gucci Equilibrium.”