Coach named Michael B. Jordan, a 31-year-old actor and producer who rose to stardom on the television series ‘Friday Night Lights’ and was recently seen on the big screen in Black Panther as villain Erik Killmonger, as the first face of its male collection. “He really embodies the Coach guy,” says Stuart Vevers, brands creative director. “I’ve had the chance to get to know Michael over the last couple of years. He always looks great in Coach, so it felt really natural to build our relationship.”
As the face of Coach Men’s, Jordan will appear in the luxury company’s global advertising campaigns for ready-to-wear, accessories and fragrance, beginning with the Spring 2019 season, and he will work on special design projects with Vevers and philanthropic efforts with the Coach Foundation.
“I’m honored to be joining the Coach family and have so much respect for Stuart Vevers’ vision,” said Jordan. “I’m looking forward to jumping into the creative process and exploring fashion through a different lens.”
The partnership between Coach and Jordan mirrors the company’s partnership with Selena Gomez, who serves as the face of the Coach women’s business. Gomez fronted the label’s Fall 2017, Spring 2018 and Fall 2018 campaigns, as well as a fashion film for her collaboration collection with Coach simply named Coach x Selena Gomez.