For FENDI’s Prefall 2020, Joshua Vides, one of the most interesting figures on the contemporary art scene who is known worldwide for his unique black & white marker style, gives his dizzyingly cool, cartoon-like treatment to a range of Women’s, Men’s and Kid’s Ready-to-Wear and Accessories pieces.
In keeping with his signature style, Joshua Vides worked a black & white color palette including his trademark marker style, peppered by sky blue and wisteria violet touches, to create charming 3D, tromp-l’oeil effects by mapping the seams and edges of a range of urban and resort styles.
He also reinterpreted a vibrant, whimsical floral allover motif and reworked the FENDI Stamps and the iconic FF logo, splashed over a degrade background inspired by the shades of the Roman sky, with cartoonish, graphic exuberance.
Joshua Vides’ marker style also gives a distinctive attitude to FENDI’s iconic accessories, from the Peekaboo and Baguette iconic bags, shown in a super soft padded leather, and the new FENDI Roma shopper, to the signature Colibrì sling-backs and FF Fluid sock sneakers crafted from polished leather.
The same graphic extravaganza defines the Men’s selection, where tromp l’oeil effects, shaded details, flowers and revisited FF logo patterns give a twist to cotton jackets, satin blousons, embossed leather outerwear, sweatshirts, T-shirts, denim pants, cotton trousers, Bermuda pants, as well as accessories, including the iconic Baguette, a small travel case, a backpack, a fanny pack, small leather goods, sneakers, sandals and slides.
The Kids Collection completes the family offer featuring the Joshua Vides’ graphics, the black and white marker style and the revisited FF logo, to add a fun touch to children’s windbreakers, cotton shirts, shorts, hyper feminine dresses and accessories, such as slip-on sneakers, sandals and backpacks.