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Culture. Style. Taste.

Denim Diaries

January 10, 2018

Reading Time: 1 minute

Photo Courtesy of Calvin Klein

For the latest Spring 2018 installment of the #MyCalvins promotion, Calvin Klein tapped the entire A$AP Mob group as the faces of its denim and underwear campaign that celebrates the theme of family and unity. Starring A$AP Rocky, A$AP Ferg, A$AP Nast, A$AP Twelvyy, A$AP Ant, A$AP Lou and A$AP J. Scott, the hip-hop crew appears in the ultimate stylish crew shot photographed by Willy Vanderperre. Accompanying the campaign is a 30-second video, featuring the collective wearing classic pieces from the Calvin Klein Denim and Calvin Klein Underwear lines.

https://www.youtube.com/watch?v=egovfnS4AVc

No doubt the headliner of this campaign is A$AP Rocky, who boasts an enviable fashion pedigree. The always dapper rapper has several campaigns under his belt including Dior Homme and DKNY and more. A$AP Ferg, meanwhile, actually studied fashion design in school and launched his own brand, Devoni Clothing, back in 2005.

The A$AP Mob campaign follows in the footsteps of Solange, who kicked off the campaign series last month with her “musical family” including singers and songwriters Dev Hynes (better known as Blood Orange), Kelela, Caroline Polachek and Adam Bainbridge of Kindness.

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