Facilitating reinvention while staying true to one’s core identity is no easy feat, yet it is one Cartier has mastered. The luxury jeweler’s latest watch collections showcase this through their classic yet innovative design concepts.
Originally designed in 1904 for famed Brazilian aviator Alberto Santos Dumont, the Santos de Cartier timepiece made history as the first modern wristwatch. However, the unisex design continues to be a trendsetter over a century after its release.
The current Santos collection showcases timepieces with the same iconic, soft-square shape as the original, with modernized elements such as black steel bezels, skeletonized dials and interchangeable straps appealing to those with more contemporary style preferences.
Designed for the fearlessly feminine and elegant woman, the relaunched Panthére de Cartier collection is truly a classic. Though the original Panthére timepiece was designed for men, the line’s recent relaunch was created with female empowerment in mind.
With a soft-square shape scheme similar to the Santos, the revamped Panthére collection features both small and medium models, all with sleek and flexible designs. Diamond-encrusted bezels, classic roman-numeral hour markers and jeweled crowns imbue the collection with feminine finesse.
Both the Santos and Panthére collections are exemplary in their ability to retain their definitive, revolutionary designs while managing to refresh and modernize their appeal in a way that is both bold and fearless.