Carolina Herrera has always celebrated togetherness and hope, which is why the brand is giving a voice to those most in need. Now, more than ever, Carolina Herrera believes we must all choose to find the joy of life – Alegría de vivir.
Born in response to the current global context, the Carolina Herrera family launched a charitable initiative: Carolina Herrera Heart for Hope. Its mission is to create and foster joy, in partnership with organizations that share the family and brand’s values.
Through December 31, 2020, Carolina Herrera Heart for Hope is donating 10% of all global handbag and accessory sales to the International Federation of Red Cross and Red Crescent, a humanitarian movement with approximately 80 million members dedicated to helping those overcoming disaster, health and social challenges.
The brand’s handbags and accessories are unique artisanal pieces that are crafted with pride and care. While they have always told a personal story, acquiring meaning by each person who wears them, they have never served as a way to support such an unprecedented time as this – until now.
For the House of Herrera, each handbag is intended to become part of a family’s heritage – collectables that are passed down from parents to their children and grandchildren.
The personal journey of each handbag goes far beyond the object itself, reflecting the character and stories collected with wear over time by loved ones.
It is with this passion, soul and dedication that Carolina Herrera invites supporters to help the brand effect change, experience a deeper meaning, and share the beauty of the objects we care for and enjoy each and every day. Through Heart for Hope and the brand’s enduring pieces, Carolina Herrera hopes to share the Alegría de vivir that defines and unites us all.