Culture. Style. Taste.

 

Culture. Style. Taste.

BOSS “Teams” Up with NBA for Capsule Collection Pop-Up

Basketball season is a pretty big deal to us Miamians. After all, our pride and joy NBA team consistently lives us to its name, bringing the heat on and off the court – and, more recently, to the world of luxury fashion.

Enter, the hottest new brand collaboration: BOSS x NBA. A combination of both athleticism and aesthetic, the co-branded Capsule Collection is courting (see what we did there?) a nationwide group of sports fans with some help from an all-star team, including three-time NBA Champion Draymond Green, who serves as the style team’s headliner, NBA G League forward Isaiah “Zay” Todd, Grammy-nominated rap artist Aminé, and jewelry designer Greg Yuna, among others.

The Capsule Collection stars the trademark NBA logo in a bold new color gradient that fades gently from red to blue. Set against classic and clean backgrounds of black or white, the NBA logo – and the logos of its top nine teams – will pop in show-stopping modern contrast. Inspired by the relentless spirit of the sport and the character of top players like Green, each piece was created to empower and fuel the strive for success.

When it came to partnering with a fashion brand for the collaboration, the NBA knew BOSS would be the best in the game. With unmatched attention to detail and a dedication to top-quality fabrics that ensure optimum luxury and seamless durability, BOSS’s craftsmanship simply can’t be beat – and it’s in every team’s best interest to win.

So, which nine team logos made the cut? The BOSS and NBA Capsule Collection includes the New York Knicks, Brooklyn Nets, Los Angeles Lakers, LA Clippers, Miami Heat, Chicago Bulls, Golden State Warriors, Houston Rockets and Toronto Raptors. Fans can rep their team of choice via a roster of styles and silhouettes, includes short-sleeve hooded sweatshirts, crew neck sweatshirts, long- and short-sleeve T-shirts, sweatpants and shorts. Because, let’s face it: your activewear, loungewear, and “lucky” t-shirt need an upgrade. It’s time to retire your worn-out gear and suit up like a #BOSS.

The BOSS and NBA Capsule Collection will host a pop-up beginning March 10th at Aventura Mall for a limited time, making its way from the basketball court to the Lower Level of our Center Court.

Share your favorite pieces with us by tagging #BOSSxNBA, #AventuraMall and @AventuraMall for a chance to be featured on our social channels!

For more information, call 305-935-1110.

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