“Sooner or later, everything old is new again.” Cartier, the iconic French jeweler, Is breathing new life into its iconic collection of timepieces by relaunching the Pasha de Cartier watch.
Since its debut in 1985, the Pasha de Cartier has been a mainstay for the luxury house as a sleek, go-to piece for its discerning clientele. Available in 35- and 41-millimeter sizes, the watch comes in 18k yellow, rose or white gold. Horologists will also have their choice of a sophisticated skeleton movement or a dazzling diamond-set version.
Each timepiece will showcase the signature Cartier Manufacture MC self-winding caliber, which provides 40 hours of power reserve and the classic chained crown, now paired with a winding crown. While the design will remain true to the original Pasha de Cartier blueprint, subtle updates like Cartier’s QuickSwitch quick strap release system and its SmartLink quick bracelet sizing systems help usher the Pasha into a new era.
The 2020 iteration of the watch also comes with a host of new brand ambassadors; a group of artists who are breaking the mold in their respective fields, including Rami Malek, Willow Smith, Troye Sivan, Maisie Williams, and Jackson Wang. To fête the upcoming generation, Cartier’s five brand ambassadors will star in five short films discussing creativity and success.
According to Arnaud Carrez, International Marketing and Communications Director of Cartier International, the new ambassadors fit seamlessly into the goal of the Pasha de Cartier, which has “a certain idea of success directly linked to its extroverted design, power and graphic nonconformism. It is as edgy as ever and in tune with today’s new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity.”
Discover the new classic at Cartier Aventura, located on the lower level in luxury court. Call (305) 521-1800 to speak with a store associate.