Vilebrequin may be 50 – but the Saint-Tropez-inspired, French luxury resort wear brand has never felt younger. Its secret to longevity? Practicing the art of living in the sun all year round.
Since debuting at Aventura Mall, Vilebrequin has made quite the splash (pun intended, always). To mark the occasion, the brand went all out this year with a fun, neo-psychedelic visual identity, alongside a standalone collection of 50 collector’s edition swimsuits, one per year from 1971 to 2021. Talk about a blast from the past.
Better yet, Vilebrequin continues to get better with age. The brand has never been more “ocean-minded:” as of 2021, recycled or recyclable materials are represented in 50% of Vilebrequin’s collections.
Take a dive into the House’s archive-inspired looks and see all there is to “sea!”
Vilebrequin’s visual identity has been given a vintage-pop makeover for its half-century birthday. Sea turtles – the House’s long-standing muse – are costumed in neo-psychedelic “50”-shaped shells. Stickers echoing Vilebrequin’s take on life dance around them, while the iconic blue shade is tinged with lagoon, orange-yellow and violet sunsets.
Specially designed by Studio Yorgo & Co, this reimagined identity features a wide range of collector’s items including the limited-edition labels for the men’s anniversary collection and the spinnaker swimwear bags they come in.
When it comes to personal favorites – or, as they say in Saint-Tropez, “chouchous!” – the brand’s dearest cast members are back! Starfish, octopuses, crustaceans and sea turtles make special appearances throughout the collection.
Vilebrequin has long been admired for its playful and unique swim trunks – and the anniversary gave the brand a chance to explore its fearless approach to color, fascination with patterns and prints that aren’t always what they seem. At the brand’s core is excellent craftsmanship, which can be recognized via reinforced seams.
Women have taken a front seat in Vilebrequin collections since 2013 – and their styles are here to stay. 70s influences are all the rage this season, taking form via sultry swimsuit cuts, swirling abstract prints, broderie anglaise, boho dresses and more.
Feet in the sand, head in the sky, Vilebrequin intends to surprise and inspire generations of vacation lovers for another fifty years to come (minimum)!
Vilebrequin is located on the Upper Level. For more information, call the store at 305-974-2130.