SoJara

SoJara takes VINTAGE clothing, REWORKS it to create ORIGINAL one of a kind pieces with a rock & roll vibe. SoJara brings new life to old denim jackets, retired army jackets and tattered T-shirts. Jara Eisen, the designer behind the brand, with the help of her daughter Charli, drew inspiration for SoJara from the personal desire to spread good vibes through inspirational messages and love for Rock & Roll.