IRO

IRO is a Paris based womenswear and menswear brand founded by Laurent and Arik Bitton. Inspired by the 70's and 80's American Rock Scene, IRO is driven by the desire to build a simple and strong wardrobe composed like a soundtrack. From New York to Paris, minimalism is a key notion of the brand’s DNA. With over 70 boutiques and 600 points of sale around the globe, IRO continues to expand.