BREITLING TAKES FLIGHT AS IT OPENS ITS SECOND U.S. BOUTIQUE IN SOUTH FLORIDA’S AVENTURA MALL
AVENTURA, FLORIDA, November 18, 2011 – Luxury Swiss watch manufacturer Breitling has opened its second U.S. boutique in the prestigious Aventura Mall, located in southern Florida on November 18, 2011. Conveniently situated between Ft. Lauderdale and Miami, the location was selected for its appeal to both domestic and international consumers who possess an affinity for luxury brands.
In this 800 plus-square-foot store, current Breitling enthusiasts as well as future clients will discover the true essence of the brand. “The strategy of opening this second Breitling Boutique in the U.S. is to showcase a complete assortment of more than 300 timepieces -- including exclusive and limited edition watches – it will reveal the brand, giving our customers an inside glimpse into what Breitling is,” says Breitling U.S. President Thierry Prissert. “The Aventura Mall with its strong International appeal, especially to South Americans, will be of great benefit for the exposure of Breitling to the southern U.S. and beyond.”
Breitling set out to create a functional yet warm and inviting retail space within the glamour of its modern architectural environment. The wide-open front windows welcome shoppers and guests to the store while bold and edgy iconic pop artwork reflects Breitling’s spirit and brand personality. The Breitling boutique is located on the second level of the Aventura Mall. It will be open daily from 9:00 AM to 10:00 PM throughout the holiday season.
Lèon Breitling founded the company in 1884 in St. Imier, Switzerland. Breitling is the only watch brand to equip all of its models with chronometer-certified movements – the ultimate token of precision. In 2009, the company introduced a 100 percent in-house movement, the Caliber 01, the most reliable, high-performance self-winding chronograph movement. The Aventura boutique joins the collection of 20 Breitling boutiques currently open throughout the world.
Centigrade for Breitling / Lindsay Paterson Lindsay.Paterson@centigrade.com or 323-951-0529