LACOSTE unveils first-ever indoor tennis court at Aventura Mall in Miami with a full schedule of programming powered by Cañas Tennis Academy

March 23, 2016 (Miami) - LACOSTE is building a one-of-a-kind tennis court at the center of the Aventura Mall, a top 5 shopping complex in the US from March 25 – April 2, 2016. The public is invited to participate in the diverse calendar of complimentary activities at the court, including stroke development sessions, kids’ clinics and Tennis clinics, junior exhibitions and equipment demos will be powered by Cañas Tennis Academy, founded by Guillermo Cañas, a professional player since 1995 and a former #8 in the world.

On-site activities will also feature an opportunity for clinics, autographs and photos with LACOSTE Tennis Ambassadors, such as Mats Wilander on Saturday, March 26 at 11:00AM and Gustavo “Guga” Kuerten on Wednesday, March 30th at 4:30PM . Also, Cynthia Zak of YogaMusic will host a special kids yoga class on Kids Day, Thursday, March 31.

Activation at the Aventura Mall is part of a broader LACOSTE presence across South Florida in connection with its partnership with the Miami Open presented by Itaú. The French fashion and lifestyle brand, founded in 1933 and recognized for its iconic polo shirt and sport-inspired premium casual wear, is returning for the second consecutive year as the official outfitter of this prestigious tennis event.

In fact, tennis is part of LACOSTE’s DNA. René Lacoste, a French tennis player ranked #1 in 1926/192, created the brand. Fans nicknamed him "the Crocodile" because of his tenacity on the court; he is also known worldwide as the inventor of the Lacoste L.12.12 polo shirt, which he introduced in 1929.

LACOSTE ACTIVATIONS & EVENTS: AVENTURA MALL (Open to the Public) Pop-up Tennis Court at Aventura Mall

When: March 25 – April 2
Monday thru Saturday, 10 AM – 9:30 PM; Sunday, Noon to 8 PM
March 27 – Mall Closed

Where: Aventura Mall - Lower Level, Center Court
19501 Biscayne Blvd, Aventura, FL 33180

Check out the full calendar of events at the Pop-up Tennis Court in Aventura Mall by clicking here. To register for activities, email or call 305-816-6692
Renderings of the LACOSTE Pop-up Tennis Court at Aventura Mall are available here.

For LACOSTE, Life is a Beautiful Sport! Since the very first polo was created in 1933, LACOSTE relies on its authentic sportive roots to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children. With a vision to be the leading player in the premium casual wear market, the Crocodile brand is today present in 120 countries through a selective distribution network. Two LACOSTE items are sold every second in the world. As an international group gathering 10,000 women and men, LACOSTE offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way. In 2014, the brand garnered a turnover of 1.9 billion euros.

About Aventura Mall
Miami’s premier fashion destination, Aventura Mall, features a collection of upscale boutiques and more than 300 of the world’s most iconic, recognized retailers. It is ranked the fourth most visited attraction in Miami, with 29-million annual visitors. Anchored by Bloomingdale’s, Nordstrom and Macy’s, Aventura Mall features a magnificent, two-story flagship Louis Vuitton, as well as Cartier, Tiffany & Co., Fendi, Burberry, Emilio Pucci, Just Cavalli, Omega, and Brooks Brothers. Visitors also enjoy nearly a dozen restaurants, an artist-designed interactive playground, a 24-screen AMC Movie Theatre with IMAX, and a taste of South Florida’s thriving arts scene with Turnberry for the Arts. The program features contemporary installations by renowned international and South Florida artists across a variety of mediums, including a 10-screen bespoke digital network specifically designed and customized for Aventura Mall’s architecture.
Located at 19501 Biscayne Boulevard, the mall is open Monday through Saturday, 10 a.m. to 9:30 p.m., and Sunday, Noon to 8 p.m. For more information call (305) 935-1110, or visit online at Aventura Mall is owned and managed by Turnberry Associates.

About Cañas
Cañas Tennis Academy fulfills a lifelong dream that Guillermo Cañas, Martín García and Gustavo Oribe all had in common: to create a path for young individuals to achieve success in tennis and all facets of life.Student athletes are educated and prepared for success by combining access to the best facilities, the best performance training and sport-specific training with moral and intellectual development. Cañas Tennis Academy embodies these values, which are the main principles behind the successful professional tennis career of Guillermo Cañas. We are dedicated to educating the student athlete in all aspects of tennis.

For additional assets and more information on LACOSTE, to arrange any interviews and/or interest in covering the collections and/or events, please contact:

Julie Fogel, Gnazzo Group,, (240) 601-1266
Lauren Gnazzo, Gnazzo Group,, (412) 916-2031

19501 Biscayne Boulevard Aventura, Fl 33180 | 305-935-1110