Disney with the Red Cross, is helping to strengthen communities by empowering kids and families to prepare for disasters and other emergencies.
Disney announced a $1 million contribution to the Red Cross. The company is matching employee donations. Building on its long-standing relationship with the American Red Cross, Disney is helping to strengthen communities by empowering kids and families to prepare for disasters and other emergencies. The Red Cross and Disney Channel are already making a difference showing kids how easy it is to get prepared, and to involve their friends and community in the disaster preparedness process. Disney Friends for Change – a global initiative that inspires kids and families to make a difference in their communities – also encourages kids to take action, featuring disaster preparedness tools on their website, including a Mickey and Friends Disaster Preparedness Activity Book and the Friends for Change interstitial.